SBB Art & Crafts
SBB Art & Crafts is a celebration of India's living craft traditions, where every handcrafted piece carries generations of knowledge, patience and artistic expression.
We believe a handcrafted object is never just an object. It remembers the hands that shaped it, the earth that formed it, and the culture that inspired it.
The people who set the studio’s direction — craft, culture, and conscious living.
Founder
Founder
What began as a love for India's living craft traditions grew into SBB Art & Crafts: a home for makers, materials, and the quiet stories objects carry into everyday life.
“We built this house so that craft could travel further — without losing the hands that made it.”
Founder
Founder and Head
Kathansh Jain, 24, is the young founder of SBBCrafts, a business dedicated to bringing the beauty of traditional craftsmanship into modern homes. With a passion for handcrafted products, Kathansh specializes in blue pottery and beautifully crafted wooden items, combining traditional artistry with contemporary design. Through SBBCrafts, he aims to promote authentic craftsmanship, support skilled artisans, and make unique handcrafted products accessible to customers who value culture, creativity, and quality. His entrepreneurial journey reflects a vision of turning traditional Indian art into a modern and sustainable business.
“My vision is to turn India’s timeless craftsmanship into products that belong not only to our heritage, but also to modern homes around the world.”
Founder
Founder
What began as a love for India's living craft traditions grew into SBB Art & Crafts: a home for makers, materials, and the quiet stories objects carry into everyday life.
“We built this house so that craft could travel further — without losing the hands that made it.”
Founder
Founder and Head
Kathansh Jain, 24, is the young founder of SBBCrafts, a business dedicated to bringing the beauty of traditional craftsmanship into modern homes. With a passion for handcrafted products, Kathansh specializes in blue pottery and beautifully crafted wooden items, combining traditional artistry with contemporary design. Through SBBCrafts, he aims to promote authentic craftsmanship, support skilled artisans, and make unique handcrafted products accessible to customers who value culture, creativity, and quality. His entrepreneurial journey reflects a vision of turning traditional Indian art into a modern and sustainable business.
“My vision is to turn India’s timeless craftsmanship into products that belong not only to our heritage, but also to modern homes around the world.”
Founder
Founder
What began as a love for India's living craft traditions grew into SBB Art & Crafts: a home for makers, materials, and the quiet stories objects carry into everyday life.
“We built this house so that craft could travel further — without losing the hands that made it.”
Founder
Founder and Head
Kathansh Jain, 24, is the young founder of SBBCrafts, a business dedicated to bringing the beauty of traditional craftsmanship into modern homes. With a passion for handcrafted products, Kathansh specializes in blue pottery and beautifully crafted wooden items, combining traditional artistry with contemporary design. Through SBBCrafts, he aims to promote authentic craftsmanship, support skilled artisans, and make unique handcrafted products accessible to customers who value culture, creativity, and quality. His entrepreneurial journey reflects a vision of turning traditional Indian art into a modern and sustainable business.
“My vision is to turn India’s timeless craftsmanship into products that belong not only to our heritage, but also to modern homes around the world.”
A small studio of designers, curators, and partners working alongside artisan communities across India.
Design & Curation
Shaping collections that honour material, proportion, and place.
Artisan Relations
Building long-term relationships with makers and craft clusters.
Editorial
Documenting process, heritage, and the life of each piece.
Design & Curation
Shaping collections that honour material, proportion, and place.
Artisan Relations
Building long-term relationships with makers and craft clusters.
Editorial
Documenting process, heritage, and the life of each piece.
Design & Curation
Shaping collections that honour material, proportion, and place.
Artisan Relations
Building long-term relationships with makers and craft clusters.
Editorial
Documenting process, heritage, and the life of each piece.
Our journey began with a simple idea: handcrafted products deserve to be appreciated not only for their beauty, but for the stories they carry.
We work directly with artisan communities, preserving traditional techniques while helping craftspeople reach homes across the world.
“Craft is not merely about creating objects. It is about preserving memories, culture and identity.”
— SBB Philosophy
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Artisans
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Craft Clusters
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Handcrafted Pieces
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Made By Hand
Every piece celebrates generations of skill and patience.
Supporting artisan families across India through fair partnerships.
Natural materials, ethical sourcing and mindful production.
Designed to become timeless heirlooms, not temporary décor.
Every material we choose, from responsibly sourced wood to natural clay, reflects our commitment to timeless design.
We believe that beautiful homes should be built with pieces that respect nature, celebrate people, and last for generations.
SBB
2018
Our journey started with a vision to connect artisans directly with modern homes.
2020
We partnered with craft clusters across India and expanded our collection.
2023
Thousands of homes now celebrate handcrafted living through SBB.
Today
Continuing to preserve Indian craftsmanship for generations to come.
Sustainability isn't an initiative—it's a responsibility woven into every step of our journey. From responsibly sourced materials to thoughtful packaging, we strive to honour both the artisan and the planet.
SBB Art & Crafts
Discover handcrafted collections that celebrate Indian artistry, timeless design and conscious living.
